The first step in creating a strong business presence on the internet is to create an “eye catching”, easy to use website.

The layout of the website is very important to both the search engines and the person viewing the website.

Many statistics say that a potential customer takes only a few milliseconds (that’s 1/1000 of a second!) to decided weather they are going to stay on your website or hit the “back” button and look for another one. With only a fraction of a second to capture your potential customer’s attention…your website must hook them fast!

At Website Elevation…we not only have the technical experience to build a website, we have the experience in advertising to create an effective marketing campaign.

 

Importance of Website Design and Development

A good and appealing website can be considered as a potent online portfolio of a company or an Individual engaged in online marketing. A good, well designed, easy to navigate and search engine friendly website will obviously rank high in search engine result page resulting more traffic to the website. This article summarizes why a good website is necessary and how can a website be made more appealing to online traffic.
A website is an online identity of a company or of an individual involved in Internet Marketing. The task associated with the website is to represent a company, sell company’s name, attract more visitors, generate more business leads, promote more sale of company’s products and services and ultimately, help to gain more return on investment.

In this era of advanced technology, electronic commerce have highly dominated the marketing practice, and due to easy availability and affordability of the Internet, people are running after it and making huge profit at the comfort of their home.

As a serious online business person, what is important for your business is, to prepare a website that is well designed, attractive, easy to navigate, highly usable, good content, full of relevant information, enough functionalities and are capable of retaining visitors for long and make them come back again.

We know, Web is the visual interface and what people look on the Web will be manipulated and interpreted into their mind and perception. So being a website designer and programmer, you must be careful about the use of color effects, lights, visual effects, positioning and size of contents and use of search engine friendly technology, so that people must remember your website name first and search you first on the Web.

To achieve all the above mentioned strategies, your website building needs a professional touch from qualified website designers and developers who can put their best acquired knowledge and experience to make a suitable portal that can turn each visitors into potential buyers.

In fact, there are two types of website design such as; static and dynamic website design. You can opt for static as well as dynamic website design where former is based on simple HTML code and latter is developed with advanced and sophisticated technologies based on the information provided in the database. Dynamic website is actually selling these days, because apart from its beauty and diverse applicability, it gives the ease of quick and self information updating facility to site administrator without being proficient technically.

Another important factor for a well designed and programmed website is the quality search engine optimization (SEO) service. SEO is the basis of search engine marketing success, because website optimization process spice-up the website with relevant keywords, facilitate one-way link, enhance link-popularity and place website at top or near the top of search engine result page that ultimately help in attracting motivated buyers and more traffic to website.

By Sharon Lepcha
Published: 11/29/2006